Sunridge Foods Unity Foods Limited
Happy Hours strategy ⏰ – after 6 PM, they offer 40% off on bakery items
Recently, I came across a brand in Pakistan that I wasn’t very familiar with before – Sunridge Foods 🌾. I only knew them for their flour and rice products 🍚 but never really explored their full variety. Around 1–2 years ago, Sunridge Foods opened their own outlets in the local markets of Karachi 🏬.
I was quite impressed to see that despite such a cluttered market, they boldly entered the bakery industry 🥖 with a unique selling strategy 💡. Along with bakery items, they placed their complete household product range at the outlet – ensuring that once customers walked in, they had access to everything in one place.
What really attracted me was their Happy Hours strategy ⏰ – after 6 PM, they offer 40% off on bakery items 🥐🍩.
Here’s how this benefits them:
✨ Creative entry into the bakery category – They positioned themselves differently from traditional bakeries.
♻️ Minimizing wastage – Instead of letting bakery products go stale, they ensure fast sales by offering discounts in the evening.
🛒 Smart cross-selling – Bakery is just the hook. Once customers visit for discounted bakery items, they also notice and try Sunridge’s full variety, including flour, rices, frozen foods, oils, lentils, and dry fruits. For example, I initially went for bakery items but ended up trying their flour and frozen foods, which I had never bought before.
🤝 Building regular customers – Since they cover almost every basic household category, once a customer enters, they often become repeat buyers.
📍 Strategic store locations – They opened their outlets in high-populated areas where footfall is naturally higher, ensuring visibility and easy access for potential buyers.
🕵️ Subtle marketing approach – Instead of heavy advertising and banners that alert competitors, Sunridge relies on discounts, customer relationships, and word of mouth 📢. In Pakistan, people love discounts ❤️, so customers naturally spread the word. I myself told 10–15 people about it after my experience.
In short, Sunridge has quietly built a strong identity in the market 🌟. Their strategy shows that effective marketing doesn’t always require loud promotion – sometimes smart discounts 💸, perfect timing ⏳, and customer trust 🤲 can build long-term loyalty and brand recognition.
What do you think about this strategy?
Sunridge Foods Unity Foods Limited
Farrukh Amin Godil Muhammad Abdullah Khan
⚠️ Disclaimer
I am simply a neutral individual sharing my thoughts and observations about Sunridge’s recent updates. These are my personal opinions and suggestions, and I am not affiliated with the brand in any way.
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